A spa is only as good as its therapists. However, keeping therapists motivated to continually deliver powerful treatments can be challenging and it has recently been reported that there is a serious shortage of skilled, stimulated staff in the spa industry.

Beata Aleksandrowicz, understands these problems very well and as the UK’s leading massage specialist and co-founder of the Pure Massage clinics, she has developed a unique post-graduate training method that has helped her to retain her staff over the last 7 years, setting an outstanding precedent in the industry. Beata believes that most training does not prepare the therapist for the spa industry and that it is only by involving them in the business and helping them experience greater meaning in their craft that their work ethic and performance increases.

Beata has devised a bespoke spa consultancy course to help with therapist motivation, performance, and ultimately, profitability of the spa. During the course, spas are encouraged to achieve the following results:

• Give a new sense of meaning to therapists work and transform the approach to everyday work
• Develop consistency and highs standards of service for your spa treatments
• Deepening communication with the client
• Set new levels of excellence for your team
• Increase staff retention levels and staff morale

Beata offers a hands-on approach by giving training sessions to both management and therapists. The Spa Consultancy course elements look at the spa as a whole and include analysis of the spa’s present situation, future goals, defining the role of the therapist, developing a module for standard of service, improving customer experience, opening horizons along with an understanding of profitability, retail skills and team building techniques. Beata keeps a close relationship to monitor progress and help each spa throughout the year.