Beata Aleksandrowicz is an expert on massage and healing and the creator of the Pure Massage Spa Training Method®, now called Beata Aleksandrowicz Spa Training Method, which provides spas worldwide with advanced training in a modern concept of massage.
Beata is the author of books on massage, translated in several languages and published worldwide by Duncan Baird. She is a former columnist for The Sunday Telegraph, Stella Magazine and main co-author of the Massage Guide created by The Guardian Magazine. She regularly appears as an expert for publications like Spa Business, European Spa Magazine, American Spa or Professional Spa@Wellness, giving interviews on BBC radio and contributing to several on line trade publications. She is a member of the Mental Wellness Initiative for the The Global Wellness Institute and the judge for National Massage Championship.
Human experience in the spa industry is at the core of her interest and expertise, which she continuously explores in her talks and articles.
In 2002 Beata founded Pure Massage, the first company in London dedicated solely to massage with training techniques based on Twelve Principles of Massage™ created and developed by Beata.
Her company became synonymous of the highest quality in massage with a team of highly skilled therapists, developing the style of massage recognised by the press and acknowledged by clients as best available on the market.
Her unique method is the result of Beata’s ongoing passion and dedication to change the perception of wellness and massage, and her strong belief that massage has to be personalised and go beyond pampering and beauty. Her ground-breaking approach in training provide therapists not only with highly effective and injury free massage techniques, but also communication skills, self care routines and essential life coaching elements.
Beata established several charity projects such as ‘Touch a heart’ that offered massage to the elderly, or ‘Young mothers’, which offered support to teenage mothers. Recently she has successfully completed a five-years charity project, supporting a unique Kalahari Bushmen group, in a difficult time of transition from nomadic life.
She travelled extensively in Africa and was initiated and recognised by the healers from Botswana and Namibia. It resulted in creating Touch of Trust, a documentary that explores our ability to communicate through touch beyond cultural barriers and differences.
Among her recent projects are Dormy Spa House (UK) Amilla Fushi (Maldives), Finolhu Spa and Resort (Maldives), The Lanesborough Club@Spa (London UK), Huvafen Fushi (Maldives) and Gaia Spa (UK)